ABOUT
Unique sales and marketing agency specializing in luxury hotels and destination management companies. Tourism enthusiasts with deep knowledge of the European market, creating and increasing your brand awareness, your market shares and revenues.
Ulrich Bieber, Director
Uli has over 30 years sales & marketing experiences in the hotel & tourism industry with sound knowledge of the central (Germany, Austria, Switzerland, Czech Republic, France) and southern European travel markets (Italy, Spain) as well as specialist knowledge of the corporate business sector. He has a Master of Business Administration Tourism degree and has extensively worked with group, MICE and tour operators for many years.
Languages spoken – German, English, Spanish, elementary – French.
E-Mail: uli@partofyou.eu
Guy Fotherby, Director Business Development
Guy Fotherby has over 30 years of experience in sales and marketing within the hotel industry having worked and lived around the world. He has excellent working relationships with major businesses and tour operators throughout the UK, Ireland and Scandinavia and holds a comprehensive knowledge of each market.
He has a thorough understanding of crisis management, emergency planning, security, and health and safety and is adept at resolving issues efficiently and effectively.
A qualified advanced diving instructor and horticulturalist, Guy is well versed in the diving industry and related markets, as well as having specialist insight into eco-tourism.
Languages spoken – English, Dutch, Afrikaans
Laura Petschke, Project & Marketing Manager
Laura combines her passion for travel with extensive experience in digital marketing. She focuses on leading client relations, project management, and the execution of website projects and digital campaigns for both domestic and international clients. With a Bachelor’s Degree in International Tourism and Event Management from SRH University of Applied Science Berlin, Laura stands out for her creative approaches, excellent destination knowledge, and strong social media skills, making her an essential part of the content creation team.
Languages spoken – German, English
Jeannette Schlumpberger, Sales & Marketing Manager
Jeannette has many years of experience in the international tourism industry and a genuine passion for travel. As a qualified travel agent, complemented by a distance-learning degree in tourism management, she has built strong expertise in sales, product management, and customer relations.
She began her career in retail travel, where she designed tailor-made journeys for discerning clients and supported them with a high level of personal care and attention. She later worked for renowned tour operators as well as specialized providers in the luxury segment. There, she focused on the development and positioning of distinctive travel products, as well as on close collaboration with international partners.
Languages spoken – German, English

Katharina Güthner, Sales & Marketing Manager
After graduating in Geography and Business Administration at the University Mainz / Germany, Katharina continued to follow her passion for the tourism industry since over 15 years. Katharina is your Corporate Accounts´specialist. Her dedication, valuable knowledge and strong commitment is her success recipe: she knows exactly how to place the bait to reach the target!
Languages spoken – German, English, French
Magdalena Iwanowska-Noyaux, Head of Business CEE
Magdalena boasts 15 years of experience in the tourism industry, with a particular focus on the luxury travel sector. After earning her master’s degree in tourism from the University of Warsaw, she began her career at the Polish Press Agency, where she organized press trips for journalists from around the globe. She then gained further expertise at a Polish tour operator specializing in luxury travel, followed by a long-term marketing and contracting position to represent an overseas tourism company in the CEE states. With her open-minded personality, Magdalena enjoys meeting new people and cultivating relationships, as she believes that strong connections are essential for success in business. In addition to her passion for tourism, she has a keen interest in psychology, geopolitics, and fashion!
Languages spoken – Polish, English
Lorna Swift, Head of Business UK
Lorna was born in London, England, and despite thoroughly enjoying her stints in other cities and countries, has always returned back to her roots, and has now made a permanent home there. Lorna graduated from Durham University with a BA in Mandarin and German, living out in China for a year and travelling extensively in the holidays. Lorna also has Master’s degree in Asian Business Studies, further Chinese and Japanese. Aside from a couple of years in the corporate sector promoting Asian business in the UK, Lorna has been working in the travel industry focusing on sales, marketing and PR for over 25 years, mainly with clients in SE Asia, but also Middle East and the Indian Ocean.
Languages spoken – English, French, German and Mandarin Chinese
Aline Degendorfer, Social Media Marketing Manager
Aline graduated in European Literature at Humboldt University in Berlin and spent two years in Los Angeles afterwards. She has been working as a social media manager and video editor for brands like Amazon, Business Insider and Axel Springer Verlag. Aline is passionate about writing, online marketing, social media and her road bike.
Languages spoken – German, English
Part of You – the team
Uli is supported by a team of enthusiastic sales & marketing experts, based at various locations throughout Europe and the UK.
Languages spoken – German, English, French